Women in Flavor & Fragrance Commerce (WFFC), founded in 1982, has unveiled a new, contemporary brand identity and tagline to honor its 30 years of commitment to the professional development of women in the fragrance and flavor industry. The new tagline “Educating, Engaging, Empowering” symbolizes the WFFC’s ongoing mission. Through its networking and educational programs such as the annual Open Dinner, Woman of the Year Dinner, Technical Seminar, Golf Outing, On Trend Excursion and Mini-series events, WFFC has been supporting women in the industry for three decades.

“The organization hopes to attract new members through its growing chapters in New Jersey, New York, Cincinnati, the UK, as well as the soon-to-be Chicago chapter. Our new identity and tagline demonstrate our commitment to evolve and expand our reach. We are an organization devoted to our members. Through this initiative, we trust our ideas and vision will be translated into actions,” says WFFC President Celine Roche.

According to FIORE InspirAgency, who created the new brand identity, the logo is described as “modern motion.” It evokes a contemporary and sophisticated style while creating a feeling of lightness and movement. The icon consists of a floral shape made up of slices of fruit, which reflects the industries we serve. The icon is suspended just above the type to reinforce the feeling of progress in motion.”

For more info see http://www.wffc.org/